Here are the 6 things we did...
Note: ACoS Target = 30%
• Created four separate auto campaigns, each of which solely targeted one of the four new auto targeting types (close match, loose match, compliments and substitutes).
• Created manual campaigns using successful PPC keywords from somewhat relevant products.
• Created manual campaigns using new keyword research relevant to the new product.
• Continuously scanned the Search Term Report for any new keyword opportunities that were generated from auto, broad and phrase match campaigns.
• Kept a pulse on performance down to the keyword-level in order to optimize bids as quickly as possible.
• Throttled campaign budgets until we optimized the bids within them - then we scaled budgets accordingly as soon as they became profitable.
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If you want to work with someone that knows how to maximize profitability then let's have a quick chat to see if we can help:
http://www.emazing.io/survey
